Van Don Sea Village — Full Marketing Ownership
Overview
As a Brand Marketing Specialist, I was responsible for marketing in full for Van Don Sea Village — from brand strategy through to content and channel execution, not positioning alone handed off for someone else to run.
Brand Strategy & Positioning
Built the brand plan and directly developed the positioning ("Hải sản Vân Đồn — vị biển nơi đất rồng thiêng"), brand story, flagship model, introduction materials, and rollout roadmap for the destination brand.
Content & Social Execution
Ran Facebook content for the brand, and directed product/food photography — from working fishermen and oyster farms to the finished seafood dishes (grilled oysters, seafood congee) — to carry the brand story into everyday social content, not just launch materials.
Skills Applied
Brand strategy & positioning, brand storytelling, content planning & social execution, and photography direction — covering both the strategic groundwork and the ongoing content that kept the brand visible day to day.
