I am Nguyen Dinh Duc - a Brand Marketing & Integrated Communications Lead with 6+ years of experience building brands, launching campaigns, and developing marketing systems for multi-industry businesses.
Starting from a Civil Engineering background, I moved into marketing while still at university — beginning with agency work and event production, then gradually growing into brand strategy and campaign execution.
Across 6+ years in agency, in-house, and multi-brand group environments, I have focused on one thing: connecting brand strategy with real business outcomes — from idea to execution, from direction to numbers. Based in Hanoi, Vietnam.
Core Capabilities
Leadership & Team Management
- Directly managed a 9-person Marketing team at Ladi Group
- Led a 12-person Brand Marketing and E-commerce team at Bell Home
- Managed the Media & Online Content scope at UKG
- Assignment, onboarding, training, and performance review
Planning & Budget Control
- Annual / quarterly / monthly marketing planning
- Full-funnel plans for existing and new products
- Building and controlling budget, cost, and ROI
- Product workflow & go-to-market strategy
Research & Growth
- Market and competitor research
- Customer behavior and sales data analysis
- Coordinating with Sales on revenue-driving programs
- E-commerce, social commerce, and campaign optimization
Integrated Execution
- TVC, POSM, Billboard, Trade & Packaging
- Distributor events and experiences for 100–500 guests
- Creative briefs, proposals, timelines, and results reporting
- Coordinating with Sales, Design, Production, Media & Finance
Testimonials
“Duc is a young marketer who combines strategic thinking with detailed execution ability. During his time at UKG, Duc demonstrated strong team management, the ability to run large campaigns, and a close focus on business results.”
“Working with Duc at Ladi Group, I valued his ability to grasp business goals quickly and his clear marketing direction. Duc didn't just build plans — he stayed close to execution, coordinated the team, and turned brand direction into real operations.”