Dalat Hasfarm — Facebook & TikTok Content Campaign
Overview
As a Brand Marketing Executive, I managed both the Facebook and TikTok channels for Dalat Hasfarm across 2023–2024, responsible for content direction and production — short video, TikTok content, and Facebook content — to grow brand awareness.
Behind-the-Scenes Storytelling
Brought customers a new perspective beyond the finished flower arrangements they usually saw: an inside look at the greenhouses, the flower farms, and the methods used to harvest and transport flowers — content most audiences never got to see.
Content Direction & Production
Directed and produced short-form video for TikTok and Facebook built around this behind-the-scenes angle, alongside standard product and brand content, keeping a consistent posting rhythm across both platforms.
Digital Shelf Talker
Also planned point-of-sale content and directly developed the concept, storyboard, and CTA, coordinating motion production for Dalat Hasfarm's Digital Shelf Talker — extending the same brand storytelling into the retail environment.
Skills Applied
Multi-platform content direction (Facebook & TikTok), short-form video production, storytelling with behind-the-scenes/farm content, and retail motion content coordination for the Digital Shelf Talker.