Distributor / Dealer Events

Objective

Events built for the distribution channel, not the end consumer — conferences, year-end recognition programs, and dealer gatherings aimed at aligning the channel with business direction and rewarding performance.

My Role

Event Lead / Project Lead / Marketing Lead

Scope

Concept → Planning → Budget → Supplier → Production → Operation → Reporting

Key Responsibilities

• Build the concept & rollout plan
• Set timeline, checklist, and manpower assignment
• Manage budget & vendors
• Coordinate production: backdrop, booth, POSM, gifts...
• Coordinate onsite and handle issues as they come up
• Compile results after the program

Result

• Add a short list of distributor/dealer programs and brands here
• Add typical scale here (100–500 guests, per the Core Capabilities stat)