Kalite x Women Ekiden Running

Objective

Position Kalite alongside an active, health-conscious lifestyle by sponsoring a women's community relay race — reaching a female audience aligned with the brand's kitchen and home appliance line.

My Role

Brand Marketing Lead

Scope

Concept → Planning → Budget → Supplier → Production → Operation → Reporting

Key Responsibilities

• Negotiate and manage the Platinum sponsorship package with the race organizer
• Plan Kalite's on-site brand presence: booth, product display, branding across the race route
• Coordinate content and social amplification around race day
• Coordinate onsite on event day and handle issues as they came up
• Compile results after the program

Result

• Kalite Vietnam took the Platinum sponsor slot for Women Ekiden Running, season 3
• Add attendee / running-club participation count here
• Add reach across race-day content and partner coverage here