Wolfoo x Bell Home — Launch Event

Objective

Launch the Wolfoo Baby Bell Home mother-and-baby line at retail — build awareness, drive on-the-spot trial, and give the new line a strong first public moment.

My Role

Brand Marketing Lead

Scope

Concept → Planning → Budget → Supplier → Production → Operation → Reporting

Key Responsibilities

• Build the launch concept & rollout plan with the Wolfoo IP partner
• Set timeline, checklist, and manpower assignment for the mall activation
• Manage budget & vendors: stage, booth, entertainment program, gifting
• Coordinate production: backdrop, booth, POSM, sampling stock
• Coordinate onsite on event day and handle issues as they came up
• Compile results and press/media coverage after the program

Result

• Held at the Future Atrium, Aeon Mall Hà Đông, drawing hundreds of families on the day
• Puppet show, acrobatic performance, games, and a lucky wheel kept the family audience engaged
• Over 1,000 gifts given out; free hands-on product trial at the booth
• Covered by VTV1; the wider launch reached an estimated 100,000 visitors across retail activation