Duc Nguyen
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Content Sales & Lead Generation Campaign

UNIE

UNIE — Content Sales & Lead Generation Campaign
UNIE — Content Sales & Lead Generation Campaign — 2
UNIE — Content Sales & Lead Generation Campaign — 3
UNIE — Content Sales & Lead Generation Campaign — 4
UNIE — Content Sales & Lead Generation Campaign — 5

Platform

Meta

Budget

100.000.000 VNĐ/tháng

Objective

Sử dụng content bán hàng để thu lead và chuyển đổi thành doanh thu.

Conversion Funnel

2,15 triệu
Impressions
29.800
Clicks
CTR: 1,39%
1.660
Leads
CPL: 60.200 VNĐ
1.370
Valid Leads
Valid Lead Rate: 82,5%
830
MQL
Cost per MQL: 120.500 VNĐ
132
Orders
Lead → Order CVR: 7,95%
310,2 triệu
Revenue

Overall Performance

Ad Spend100 triệuImpressions2,15 triệuClicks29.800
CTR1,39%CPC3.360 VNĐLeads1.660
CPL60.200 VNĐValid Leads1.370Valid Lead Rate82,5%
MQL830Cost per MQL120.500 VNĐOrders132
Lead → Order CVR7,95%CAC758.000 VNĐAOV2,35 triệu
Revenue310,2 triệuRevenue / Ad Spend3,10x

Performance by Content Angle

Product Demo

Spend28 triệuLeads440CPL63.600 VNĐ
MQL242Orders44Revenue103,4 triệu

Pain Point Content

Spend22 triệuLeads350CPL62.900 VNĐ
MQL175Orders26Revenue61,1 triệu

KOC Review

Spend20 triệuLeads315CPL63.500 VNĐ
MQL180Orders32Revenue75,2 triệu

Promotion Content

Spend18 triệuLeads365CPL49.300 VNĐ
MQL128Orders14Revenue32,9 triệu

Retargeting

Spend12 triệuLeads190CPL63.200 VNĐ
MQL105Orders16Revenue37,6 triệu